Television: 420 million viewers for "Super Girl"

Online: 37% of Internet users watch online videos at least weekly. That number is more than twice the average in the United States.

Mobile: By 2010, 31 million mobile users are expected to watch video streaming on their mobile phones.

Portable Media Players: By 2008, over 20 million portable digital video players were sold (including 6 million PSP sales, multimedia mobile phone sales excluded). Over 80% of the buyers watched downloaded videos on their portable players.

Outdoor LED Network: Approximately 550,000 outdoor screens are rolling talk shows, news and movie trailers at bus stops, on taxis and in elevators.