What They Look For
Chinese consumers are looking for quality content from film, music, animation, TV, and fashion shows. They have learned to find anything they are interested in online. They are the world's largest group of online video viewers. With as many as 20 million people who go online simultaneously. In fact, 60,000+ Chinese citizens sign up to trade on the Chinese stock market daily.
In general, Chinese Internet users are searching for:
Entertainment TV: The Chinese fan base of TV series, such as 'Prison break', 'Lost', and 'Heroes', have reached over a million viewers.
Hollywood films: Chinese theatrical box offices booked $ 603 million in 2008 with average growth rate at 30.9% per year. Hollywood films took over 1/3 of the total box office receipts.
Live music: In 2007, Linkin Park played in Shanghai to a sold-out stadium crowd, and they got over 100,000 downloads immediately after the concert.