The target audience for our entertainment projects is China's rapidly growing middle to upper class. They are young, educated, globally astute and very brand minded.

Through the Internet, Chinese consumers are searching for interesting and new content, while assigning meaning to brand...

Consumers in China watch and listen to all forms of media wherever they are.

Chinese consumers are looking for quality content from film, music, animation, TV, and fashion shows. They have learned to find anything they are interested in Online.