Two TV industry veterans, former ABC. exec Martin Pompadur and E co-founder Larry Namer, are taking on the tough Chinese market with content customized for 3,000-odd local and regional stations serving 1.3 billion viewers.
Along with Chinese business consultant Jean Zhang,Pompadur and Namer are set to unveil a production,acquisition and distribution venture called METAN - a play on "beautiful sky" in Mandarin - to disseminate entertainment content throughout China. The idea is to produce cost-effective pop-culture newsmagazines and become the syndicator of choice for Hollywood suppliers seeking a local distributor.