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Asia Media Journal | February 27, 2011

Michael Signorelli Joins Metan Development Group

Beijing — Metan Development Group/Mei Tian Mei Yu (Metan) has tapped marketing veteran Michael Signorelli as Vice President, Sales & Marketing, the announcement was made today by Neil Strum, Executive Vice President, Metan.
Boasting nearly 15 years on the ground marketing and business development experience in mainland China, Mr. Signorelli joins Metan from the National Basketball Association (NBA), where he served as Senior Director of Global Marketing Partnerships at NBA China.

“We’re delighted to have Mike join Metan’s Beijing-based team,” said Strum. “His keen understanding and sensitivity to Eastern and Western cultures, coupled with his extensive experience working in China make him the perfect fit as we continue to expand our presence in the region.”

While at the NBA, Mr Signorelli’s responsibilities included building NBA China’s strategic direction across media, events, retail and marketing sponsorships.  Under his direction, the division conceived, developed and executed new revenue generating platforms including launching the first NBA Legends events in China and securing sponsorship for the Harlem Globetrotters’ China tour.

Prior to the NBA, Mr Signorelli held executive level positions in the private equity and consulting industries from 2000-2009, including Managing Director of Origo Partners and Business Development Director for Super 8 Hotels China, where he built a local team growing the number of franchises from three to over 130 in less than two years.  He also worked as Director of Global Accounts for Fourth Shift Corp., a Minneapolis-based software company. He was instrumental in establishing the company’s operations in Australia and New Zealand and successfully managed a sales team spread across ten countries in Asia. Prior to his work in China, Mr. Signorelli worked for Chase Manhattan Bank in New York.

He received an MBA from the University of Southern California, attended graduate school at the Hong Kong University of Science and Technology and studied Mandarin at the Beijing Language and Culture University.

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