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Todo TV | January 13, 2011

Metan’s Hello! Hollywood Expands from 30 to 45 Minutes

Metan’s show about Hollywood produced in Mandarin for Chinese audiences will be 45 minutes long from this year. This change responds to the demand posted by TV stations and audiences. 

Hello! Hollywood, the number one show about Hollywood in Mandarin language has expanded its weekly magazine format show from 30 to 45 minutes. Produced by Metan Development Group (Metan), a 45-minute version of the series was aired for the first time this month.

“The program has proven so popular with Chinese viewers that the affiliate stations requested Metan a longer format for 2011 and beyong,” said Larry Namer, Metane’s president and CEO. “The series definetly has made a mark in China, we’re delighted to expand the show, satisfying the audience’s demand for entertainment news and content.”

Hello! Hollywood is now available in over 250 million homes in China, as well as Mandarin focused TV outlets in North America.

The show first launched on September 4, 2009 on 10 stations in China. Today, is now available on over 50 stations, in addition to 13 major Chinese online platforms with 150,000 weekly views that reach about 390 million Chinese netizens. The series also airs for Chinese audiences on multicultural channels around the world.

The half-hour version of Hello! Hollywood will continue to be available on stations and networks that they prefer the original version.

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