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C21 Media | Jun 29, 2011
US media company Metan Development Group is expanding in China with the launch of a new talent agency.
Metan International Talent Management (MITM) will bring the stars of Chinese television and other areas of entertainment, including film and music, to Western audiences and tailor Western talent to the Chinese market.
Author and journalist Annie Wang is the first client to be signed up by MITM, which is led by Metan’s exec VP Neil Strum.
The Los Angeles-based group was established in 2009 to develop and distribute entertainment worldwide, specifically taking Western content to Chinese audiences. Its flagship series Hello! Hollywood now airs on more than 50 stations in China, reaching 600 million viewers.
Larry Namer, Metan president/CEO, said: “Bringing Chinese talent to the forefront of Western media is a natural step in our expansion in the region.”
Last month, Metan teamed up with Fusion TV to take action and adventure sports programmes to China.
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