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www.amchamchina.org | January 10, 2010
From Hollywood to Beijing, the Age of Branded Entertainment in China
From Hollywood to Beijing, the Age of Branded Entertainment in China Larry Namer discusses the new opportunities in China’s media market 4:00 PM -7:00 PM, Tuesday, January 26th, Kerry Centre Hotel.
| AmCham-China and METAN Development Group invites you to an open discussion on the rise of branded entertainment in China. With China’s media industry evolving at an unprecedented rate, the worlds of content and advertising are quickly converging together in one. The lines are blurred between programming and brands in branded entertainment as advertisers become more involved in the creation and ownership of content. From online to television, new opportunities in advertising arise for marketers and brands alike.
This session featuring Larry Namer, (co-founder of E! Entertainment and METAN Development Group) will examine the present and future media advertising landscape with an exciting 360-degree look at branded entertainment and the major shifts that are shaping China’s media industry today. Chief Marketing Officers, marketing executives, digital marketing specialists and media professionals are especially encouraged to attend. Join and bring your questions as we discuss the trends of branded entertainment and how they will increasingly impact your marketing strategies in China. ## |
