Associated Press targets Mandarin-speaking audiences

As appears in M&M by Sandra Mardin

In a bid to extend its reach to digital and broadcast markets in mainland China, the Associated Press (AP) is collaborating with LA-based Metan Development Group who distribute entertainment programming content in Mandarin for multiple platforms.

“The collaboration marks the first time AP content will be distributed in China in a magazine show-style format,” Metan chief executive Larry Namer explained. “Together, we will deliver AP’s compelling entertainment news footage to Mandarin-speaking audiences in mainland China and around the globe.”

The company’s focus lies particularly with the young urban Chinese audience – the fastest growing consumer market in the world.

“Through this deal AP will be able to reach new markets with regionalised entertainment programming in Mandarin, specifically developed for the digital and broadcast customers within mainland China,” said Michael Dutton,  AP’s global director of entertainment product.

AP’s Entertainment Daily News is a dedicated video service that provides exclusive coverage of celebrities, fashion, awards shows, film premieres, concerts and theatre. This includes more than 300 stories per month.